If you’re thinking of taking the plunge and selling your product or service online then now is the time to consider the fundamentals of good ecommerce website design.
Ecommerce websites are different from most regular websites because of the features and functions required and because of this they are likely to cost you considerably more. The final cost depends a lot on the features you want and the size of your website which is usually dictated by the number of products you sell.
Time spent up front planning your ecommerce website design is a good investment and can save you a lot of time, expense and hassles further down the road. A good website designer with experience in ecommerce websites will be able to provide you with advice and assistance so make sure you take the time to find a designer suitable for your project. Ask to see their portfolio and point out other ecommerce sites they’ve built which you can look at.
Your ecommerce website must look professional. You’re in business and it must look that way to your website visitors. Professional graphics and layout, easy to use navigation, good organisation and effective site structure will all contribute to a professional looking web presence.
Since the aim is to sell your product or service online then it’s crucial that your web copy is compelling enough to make those sales. It should be clear, concise, benefits-focused and appeal to the emotions so that people want to pull out their credit cards or pick up the phone and order. Online, just as in the offline world, it’s important to ask for the sale. Tell your customers what they have to do to order and ask them to do it.
That brings us to online payment processors and shopping carts. There are many different options for these two vital ecommerce website features and a good ecommerce website designer will be able to give you advice and recommendations based on the size and needs of your business. Above all, the shopping cart and payment process must be secure and easy for the customer to use. If the online ordering process confuses your customers or makes them feel insecure in any way then they won’t complete their orders and you will lose sales.
Closely related to security is trust. Your website visitors must trust you and your business. A lot of people distrust unfamiliar websites so anything you can do to dispel this will make your ecommerce website more effective. The points we’ve covered above will help and so will additional things like having multiple, easy ways to contact you or a representative of your business if a customer has concerns or a question, having a strong and clear guarantee as well as informing visitors about the secure online ordering.
As you can see, there’s a lot to consider when it comes to effective ecommerce website design but if you can take care of all the fundamentals above then your website will be built on a strong foundation. It’s important to find a good web designer with ecommerce experience as they’ll have the knowledge and experience to make sure your ecommerce website is a success.